Dec 2, 2013 | General, Technology
At Dreamforce there was quite a bit of talk about how the Salesforce platform can help any company to become a “customer company”. Frankly, I paid little attention – to me it sounded like typical marketing speak – a cliché intended to sell something.
Today Salesforce announced the results of their hackathon investigation, and while it’s interesting, what really struck me was the contrast in the process that took place there as compared to another experience I had today with Motorola as I tried to purchase a phone.
For those who aren’t aware, Motorola had announced a Cyber-Monday sale on their Moto X phone, discounting the non-contract phone by $150 starting at 8am CST. When morning came, their website did a complete melt-down. And while a site melt-down isn’t the same thing as a disputed hackathon, both represent a public facing crisis of confidence – raising the question: can you trust them?
When Salesforce faced this crisis, it took very little time to see a real response that basically promised an investigation. And that response didn’t come from an anonymous twitter account; it came directly from the VP of Developer Relations and the CEO.
Motorola’s response so far, to put it bluntly, has been awful. Even as hundreds or thousands of customers tried to purchase phones, there was virtually no communication other than to state the obvious – that the site was down. All day, potential customers asked on twitter, forums and Facebook for any information, and as they day went on, more and more of them announced their decision to switch to other phones, and promised never to buy from Motorola again. It was hours before there was even an apology. Only at the end of the day did Motorola announce that they will try again and increase the number of phones available, but even there – it meant nothing, as nobody knows how many phones they were going to make available in the first place.
I read the results of the Salesforce investigation. Personally, I accept it as accurate. This is partly because I know many of the people involved, but mostly because I believe in a variation of Occam’s razor – that one should never attribute to malice or conspiracy what can be explained by human error or exhaustion. The decision to award a second grand prize to the second place winner was an extraordinary step to avoid a potential injustice in a case where justice could not be determined.
What really struck me was the process. From the very beginning and throughout, Salesforce listened. They paid attention to the developer community and responded – and not just as a faceless corporation, but as individuals, and with reasonable transparency. Contrast this with Motorola, whose every action so far shows no concern for their customers at all – no understanding or acknowledgement of those who woke up early or spent hours trying to purchase a phone, believing that the site might be restored any minute. After, all, it’s tough to imagine or understand how a Google company can so completely fail with a web site over such a long period.
So I end this day with a better understanding of what it means to be a customer company. I think for Salesforce it is more than a cliché – their actions are giving the phrase meaning. Whereas Motorola, based on their responses today, seems to have no clue whatsoever.
Dec 2, 2013 | General, Technology
In the past 48 hours I’ve witnessed two absolutely epic failures on the part of two different ecommerce sites. Both seemed like technology failures – except that they were not. They were failures in management.
The first was when a friend of mine ordered two new appliances from Sears.com, a refrigerator and a dishwasher. The initial order on the web site went fine, with next day delivery promised and scheduled. The first sign of trouble was when my friend got a call from the installers asking them to confirm that she is in Illinois for the dishwasher delivery. She is, in fact, in California, and it’s hard to imagine how this error occurred. As a result, she cancelled the dishwasher order.
She was at home when the delivery people for the refrigerator arrived. Unfortunately, as they drove up to the house they managed to hit a pole and take down some phone lines. Their reaction – to drive away, refusing to deliver the refrigerator and promising to reschedule for the next day. The next day, they didn’t arrive.
Upon calling Sears customer service, even the customer service agent was shocked by the notes on the account record, but still couldn’t promise timely delivery.
The end result – two cancelled orders. The business went to Home Depot. Worse, my friend, for whom Sears has always been the very first stop for appliance purchases, has sworn not only to never shop at Sears again, but is literally making friends promise to never shop at Sears again.
The second epic failure is great cyber-Monday Moto X fiasco. By all accounts, the Moto X phone is a great phone, just overpriced. So when Motorola announced a Cyber-Monday sale pricing it comparably to the Nexus 5, they got quite a bit of traffic. They must have lacked faith in their own phone because the site was clearly not able to handle the traffic – it effectively went down immediately at the time the promotion was expected to begin.
It stayed down for hours (and is still down as I write this), only briefly becoming available for developer edition phones that quickly sold out. During this time, Motorola’s only communication were two tweets and Facebook posts tell people what they already knew – that the site was down, with no additional information as to when it will be back up.
So what was appearing on the twitter feed? Numerous posts by frustrated potential customers, many who had spent hours waiting online to purchase a phone. Posts of those who decided give up and get a different phone. Several sponsored posts by LG for their LG2 phone. And to add insult to injury, posts by Motorola about tickets to a Wired party, that nobody seemed to care about, and many found offensive.
You may think these were both failures in technology, but they were not. They are failures in management.
Sears had numerous opportunities to make things right for my friend. They could have apologized and expedited delivery. They could have thrown in free delivery. They could have assigned someone to solve the problem and do whatever they could to ensure customer satisfaction. They did not, and lost a customer for life. Clearly their customer service people were not empowered or motivated to provide good customer service, and that comes from the top.
Motorola had a golden opportunity to build excitement for the Moto X. They could have solved the web site problem in minutes by simply promising to honor the pricing on all orders until midnight. That would have immediately reduced the load on their site, as the load would naturally distribute itself through the day. They could have communicated what they are doing and how they were planning to handle the situation. Instead, they focused on fixing their technology instead of helping and communicating with their customers.
Websites get overloaded. Technology has glitches – we all know that. The measure of a company is how they deal with these failures and deal with their customers. This is the true failure of both Sears and Motorola in these stories, and they are entirely failures in management and culture, not failures in technology.